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by Michael Chasin

Screenwriting Mentor, IAFT/Miami


Technology has made creating and exhibiting content easier than it has ever been.

But is all of that content on the internet true narrative entertainment—or really just distraction?

Perhaps these benchmark questions may help:

Was the content artistically created—or was it just a recorded event?

Did the content emotionally move the viewer—or just momentarily amuse them?

Did the content have a point—or was it posted simply because it could be posted?

Were the storytelling tools of script, actors, framing, lighting, sets, sounds, or music used in creating the content—or none at all?

If the answers were that the content was simply a recorded event posted to momentarily amuse without the use of any storytelling tools—then it was not narrative content—and was likely worth nothing more than a passing look.

So while anyone can post content—it doesn’t mean they’re filmmakers.

A filmmaker uses the tools of the craft like an artisan to create content that can inform, entertain, and emotionally move—all in almost invisible ways.

A filmmaker, like in any other craft—and art—requires training to become a true artisan.

That artisan training is provided by film schools—where the rigors of the craft are merged with each student’s unique artistic voice—to create narrative works that will more than momentarily amuse an audience, but will move an audience.

It is the artisan’s skill gained at film school that producers seek—and that audiences will more than look at—but will actually pay to see.



IAFT Cebu, Philippines is a film school that delivers an educational experience that reflects Hollywood roots and traditions. Founded in 2004, IAFT Cebu offers Certificate and Diploma programs in film , acting and 3D animation. Located in: One Hollywood Blvd
, Bigfoot I.T. and Media Park, Lapu-lapu City, Cebu, Philippines. Email:, Contact Numbers: Globe/Viber: +63-917-314-3456 Smart: +63-947-991-9659 Phone: +63-32-495-2111