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 On October 6th, 2013, the International Academy of Film and Television and Sweet Peas Reading Kingdom co-hosted the 2nd annual  “Global Day of Play Cardboard Challenge” event at IAFT’s campus.

The Global Day of Play: Cardboard Challenge is a program started by the Imagination Foundation, a non-profit organization whose mission is to find, foster and fund creativity and entrepreneurship in kids.  The beneficiary of this year’s charity event was the Watchdog Early Education Centre.  

Personally this was my first time working with this event, as IAFT had also hosted the previous year’s event. How the event worked was that children aged 3-12 were invited to take part in the Cardboard Challenge by building their own arcade games out of cardboard and other recyclable materials. Just like a traditional arcade, players could earn tickets to trade for fun prizes. Prizes were also awarded to the best cardboard games submitted for various age-groups.

 The event was a day-long event that consisted of many volunteers and sponsors.  The event was fun-filled, as kids and parents could come along to also actively make their own cardboard designs on-site. As a co-host of the event, IAFT was hands-on with most of the preparations leading up to the event.  

It was a great experience  and has already achieved more awareness than the previous year. Please attend next year’s Global Day of Play if you haven’t yet, and bring your kids to a fun, family friendly, and  for a charitable cause!



Check out the video from our event this year:  VIDEO

Also visit Imagination Foundations website:

 – Samson Ko, IAFT Marketing Coordinator





IAFT Cebu, Philippines is a film school that delivers an educational experience that reflects Hollywood roots and traditions. Founded in 2004, IAFT Cebu offers Certificate and Diploma programs in film , acting and 3D animation. Located in: One Hollywood Blvd
, Bigfoot I.T. and Media Park, Lapu-lapu City, Cebu, Philippines. Email:, Contact Numbers: Globe/Viber: +63-917-314-3456 Smart: +63-947-991-9659 Phone: +63-32-495-2111