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IAFT offers grand prize to Ad Block Plus' Creative Challenge

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COLOGNE, Germany–()–Adblock Plus, the open-source community project to block obnoxious online ads, today announced a video contest to let budding filmmakers make an advertisement… about bad advertisements.

“As click-through rates have declined, advertisers get desperate and try to make more noise by making intentionally obnoxious and disruptive ads, which just further depresses click-through rates. We’re in a downward spiral, and we want to call attention to that and hopefully reverse it”

The goal of the video contest is to showcase how intrusive online advertising has become – and how much worse it could get – and to prompt discussions about how to reverse the spiral and make the Internet a better experience for everyone.

Adblock Plus believes, that the visualization of this message will help “casual” Internet users to understand the importance of content choice, which will help to improve the Web in general.

“As click-through rates have declined, advertisers get desperate and try to make more noise by making intentionally obnoxious and disruptive ads, which just further depresses click-through rates. We’re in a downward spiral, and we want to call attention to that and hopefully reverse it,” said Till Faida, co-founder of Adblock Plus. “We don’t dislike ads and we even encourage advertising that is done appropriately though our Acceptable Ads initiative. But the industry needs to change its current course.”

Adblock Plus is hosting the website TheCreativeChallenge.org to display contest rules and accept video submissions. In true open-source style, voting of entries will be done both by the community at large and by a panel of six professional judges that includes Emmy-winning and Oscar-nominated documentary filmmaker Matthew O’Neill, former Pixar executive Bruce Perens, documentary filmmaker Simon Klose, and others.

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IAFT Cebu

IAFT Cebu

IAFT Cebu, Philippines is a film school that delivers an educational experience that reflects Hollywood roots and traditions. Founded in 2004, IAFT Cebu offers Certificate and Diploma programs in film , acting and 3D animation. Located in: One Hollywood Blvd
, Bigfoot I.T. and Media Park, Lapu-lapu City, Cebu, Philippines. Email: cebu-admissions@iaft.net, Contact Numbers: Globe/Viber: +63-917-314-3456 Smart: +63-947-991-9659 Phone: +63-32-495-2111