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by Michael Chasin


Film is arguably the most powerful medium in the history of storytelling.

Neither stories told around a fire nor the acting and music on a stage can match film’s combination of story, moving images, acting, sound, voice-over narration, music, and graphics.

Doubt that?

While few can accurately quote lines from a poem or book, almost everyone can somewhat accurately—quote a line from a film—if not many films.

Very much because of great writing, extreme close-ups, and first person narration, viewers can feel a true intimate connection and identification with a character.

So as that character fails and triumphs and finds the courage for redemption—so too can the person viewing it—feel a sense of that redemption.

With that, many people cite a film, or film character, as influencing their career choices—or even life choices.

Film has also been used as a tool of propaganda—for good, and unfortunately, also evil—in support of hate and genocide.

With that power of film, filmmakers should always have a sense—of social responsibility—to use film for the benefit of society.

This is not to say that every film should have—or can have—a big, morally correct message.

But filmmakers should never forget that even the most frivolous, meant-to-be-nothing-more-than-entertainment pieces—do in fact—have influence on those who watch it.

Filmmakers should therefore appreciate what they are—and are not—telling.

While the barriers to making a film are as low as they have ever been, the sense of social responsibility of filmmakers—should always—strive to be high.



IAFT Cebu, Philippines is a film school that delivers an educational experience that reflects Hollywood roots and traditions. Founded in 2004, IAFT Cebu offers Certificate and Diploma programs in film , acting and 3D animation. Located in: One Hollywood Blvd
, Bigfoot I.T. and Media Park, Lapu-lapu City, Cebu, Philippines. Email:, Contact Numbers: Globe/Viber: +63-917-314-3456 Smart: +63-947-991-9659 Phone: +63-32-495-2111