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by Michael Chasin


Of all of the pieces that comprise a film—many consider script—to be king.

A compelling hero, with a worthwhile goal, who overcomes character testing obstacles—and who ultimately triumphs—makes for a satisfying viewing experience.

However, with an unknown (read unmarketable) cast—will that film be widely seen?

Probably not.

The Brothers McMullen (Edward Burns, 1995), She’s Gotta Have It (Spike Lee, 1986), and Clerks (Kevin Smith, 1994)—all had imaginative scripts.

Yet those films—with unknown casts (at the time)—were barely seen during their theatrical releases—reaching no higher than the mid-teens in their weekend rankings.

(Those films did go on to earn—after years—as the careers of their directors developed.)

So—others counter, of all of the pieces that comprise a film—cast is king.

A star with a high IMDb STARmeter ranking—which is based on their past films—would seem to create a reasonable expectation that their next film will be equally successful.

Nonetheless, without a great screenplay—is success assured?

Probably not.

Such was the case of Serena—reviewed in the previous post—with A-Listers Bradley Cooper and Jennifer Lawrence.

The pair’s earlier Silver Linings Playbook (2012) earned $132M.

So for decision makers—their re-pairing seemingly made for an easy yes.

Except—Silver Linings Playbook had an Oscar-nominated script—and Serena—a very far from Oscar-worthy script.

Thus Serena earned—$176,000.

Therefore, for a film to be successful—it requires a great script—and—a marketable cast.

It requires—Twin Kings.



IAFT Cebu, Philippines is a film school that delivers an educational experience that reflects Hollywood roots and traditions. Founded in 2004, IAFT Cebu offers Certificate and Diploma programs in film , acting and 3D animation. Located in: One Hollywood Blvd
, Bigfoot I.T. and Media Park, Lapu-lapu City, Cebu, Philippines. Email:, Contact Numbers: Globe/Viber: +63-917-314-3456 Smart: +63-947-991-9659 Phone: +63-32-495-2111